OVERVIEW
We are the University of Arizona Global Campus. We are changing the face of education so that individuals can change their lives. Global Campus helps students thrive in an ever more mobile, digital, and demanding age. We do this through a unique, flexible and effective online platform.
We offer a vibrant learning community where we combine high-quality programs with leading-edge technology to create a dynamic, immersive, and stimulating learning experience. Engaging curricula, progressive digital platforms, community initiatives— these are at the cornerstone of the Global Campus experience.
The Global Campus experience gives students the knowledge, skills and confidence they need to succeed. A Global Campus diploma is the mark of something bigger than a degree. It’s the culmination of a memorable college experience and a common bond that goes beyond the physical location of our students. This experience created a lasting impact on the lives of those we touch. The Global Campus is a trailblazer in education.
Who We Are
“Student Champions”
We start with the belief that there is a better tomorrow in everyone, and we do whatever we can to make that potential possible. It starts with a passionate focus on students. We wholeheartedly understand their lives, their needs and their dreams. We welcome them, empower them, encourage them and challenge them. We make their education personal. Then, we innovate with our students’ needs top-of-mind. We stay dynamic, so our support and flexibility move at the pace of their lives and our solutions evolve at a speed that’s one step ahead. The first and last thing we think about every day is how to put students first, and foremost. We’re their biggest advocate. We’re their champions every day so they can be champions of their goals and dreams for the rest of their lives.
BRAND PLATFORM
Mission
To provide a community of caring and guidance for academic, financial, mental health, and career support while providing a path that makes quality college education accessible to adult learners through online, flexible degree and certificate programs.
Purpose
To transform the higher education landscape and make it accessible for everyone, no matter their background or circumstance.
Vision
We strive to: Empower, support, enrich, and graduate every student.
Critical Goals
UAGC seeks to:
Retain students during their first year of enrollment
Support completion of programs and educational goals driven by student-based timelines
Offer high value credentials with marketable skills
Enhance students’ economic return
VISUAL STYLE
IMAGERY SHOULD BE
- Simple, bright, authentic, differentiating, compelling and emotive, purposeful
- Raw, candid images – not generic close ups of a smiling face
- Utilizing dramatic lighting
- Action shots that tell a story and leave the viewer wanting to know more
CONTENT & MESSAGING
General Name And Usage Rules
Full Name: The University of Arizona Global Campus
In news communications or communications intended for external audiences, it is “the University of Arizona Global Campus” on first reference and “UAGC” or “Global Campus” on second reference. On second reference, preference should be given to “UAGC” over “Global Campus.”
In marketing communications, it is “the University of Arizona Global Campus” on first reference and “UAGC” or “Global Campus” on second reference. “UAZGlobalCampus” is reserved for social media handles, campaigns or titles, with permissions. On second reference, preference should be given to “UAGC” over “Global Campus.”
For website or digital ad placements, “UAGC” may be used on first reference. An alternative for digital ad placements is “Global Campus.”
For communications intended for internal audiences, it is “the University of Arizona Global Campus” on first reference and “UAGC” or “Global Campus” on second reference. On second reference, preference should be given to “UAGC” over “Global Campus.”
When the name stands alone in text – such as in titles, headings or website footers – it is “The University of Arizona Global Campus.”
It is never written as “UA Global Campus” or “the U of A Global Campus.” It is never written in possessive form, e.g., “the University of Arizona Global Campus’ College of Art.” Instead, it is “the University of Arizona Global Campus College of Art” on first reference and “College of Art” on second reference. The possessive rule applies to all references of the university name, whether it’s first reference or shortened reference. DO NOT USE the University of Arizona Global Campus’ or UAGC’s or Global Campus’ possessive form in written text. Rewrite the copy to remove the possessive tense.
“Global” should never be used alone since there is separate entity called “University of Arizona Global.” In references to the University of Arizona Global Campus, it should always be “Global Campus.”